How to Start Your Own Online Health Magazine
If you are passionate about health and fitness, you could share your advocacy and have a successful business as a proprietor of an online health magazine.
Everyday 3.3 Billion people are searching for content on the Internet. A study by technology company Synthesio showed that “health” is the most searched topic online.
People read online health magazines for a variety of reasons:
- Conduct research
- Read up on a health condition
- Improve knowledge on a specific health issue
- Solicit ideas for a health and fitness program
- General interest
Thus, your online health magazine can cater to people who share the dame interest but have different needs.
Why an Online Health Magazine?
An online health magazine is better and more effective than a blog because you can publish a larger volume of content, use different media to deliver content and have a wider range of areas to cover.
It will allow also you to distribute content more efficiently by linking your blog page to different online channels. These include social media networks and community blog sites.
Finally, an online health magazine gives you a venue to monetize the level of interest your content generates. It becomes the termination point for all the inbound traffic your content has created. You can have a sub-page which sells health products or consultation services.
What are Your Goals?
Before you start working on your online health magazine, you should first determine your goals.
Goal setting is an effective way to stay focused and motivated on any planned venture. Your goals have to represent your purpose. Collectively, purpose- driven goals will help define your vision for the online health magazine. Your vision will chart the course for the direction of the magazine.
In order to be successful, your goals must be realistic and attainable. If you are publishing an online health magazine for the first time, you could have the following 3 goals:
- Perfectly functioning website.
- Produce consistently great content.
- 2,500 followers after the first month.
These are realistic goals that are complementary to one another. If people have an easy time accessing your website, they will be able to read your content. If you are able to produce consistently great content, you will attract more followers.
What is Your Niche?
There are many types of online health magazines that cater to specific niches. Among these niches are:
- Natural Healing
- Cardiovascular Health
- Strength and Muscle Building
- Healthy Cooking and Eating
- Mental Health and Spiritual Wellness
Identifying your niche is not always that easy. You might arrive at a conundrum: “Should I write on what I am passionate about or should I write about what makes money?”
You could take a step- by- step approach in determining your niche:
- What are you passionate about? – When you write on a topic that you are passionate about, it will show in your style of writing. For example, your area of interest in health is “Cardiovascular Health”. You can draw up a series of topics such as:
- Scientific Research
- Injury and Rehabilitation
These topics will open up your online health magazine to a variety of readers with specific interests.
- What topics interest my audience? – Simple keyword research will help you uncover which topics elicit the highest number of readers. You can use the keywords to optimize your content and make them more searchable online.
- How do I reach my audience? – Generating revenue comes down to marketing and distributing content. Keep in mind that there are 3.3 Billion people online everyday and 14% are looking for health- related content. That’s a market size of 462,000,000 who may potentially access your content.
Create a Ton of Content
Lack of content has led to the demise of many online magazines. This is why you should write about topics you are passionate about.
Even when your “well of knowledge” is drying up, passion will move you to conduct more research about your niche and related topics. It will not require much time to do research. 1 to 2 hours every day can yield a treasure trove of new ideas.
Set aside a time of day where you will do nothing else but write. Writing content should be one of your specific goals. Perhaps you can set a goal of writing 4 new blogs or articles every day.
You may want to consider hiring a second writer. He or she will not only create new material. The second writer can free up some of your time so you can work on the business aspects of your online health magazine. For example, getting suppliers for the products you plan to sell online.
Plan Your Development Time- Table
As discussed earlier, marketing and promotion will help you monetize your content.
Marketing and promotion activities should launch as early as the development process. The pages, images and content of your online health magazine should be optimized. This means you should hire a Search Engine Optimization or SEO expert to work with your website developer.
Next, you have to determine the channels of content distribution. Social media and health-interest community blog sites are great avenues to deliver content. Your development time-table will influence the volume and frequency of content writing for the website.
An online health magazine is a great business venture not only because it provides you a platform to share your interests and monetize content at the same time. But it is a sustainable business because your content can be recycled and re-used, there is no paper wastage and it will benefit many communities.
Thus an online health magazine is a business that is aligned with your values, purpose and vision!